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Think like a famous person

What?

This tool lets you explore different perspectives, without the pressure of coming with your own ideas!

When?

This tool is great when you don't know how to approach a problem or are stuck on a certain problematic. It allows you to shift your perspective and to get inspired from iconic personnalities.

How?



Define the topic or the problematic you're interested in. For example: I would like to decorate my house.

Pick 5 iconic personalities with very different characters traits. Example: Walt Disney, Gearge Bush, Greta Thunberg, Lady Gaga... If you don't know who to pick, you can click on the interactive template (on the right) and it will give you a suggestion of personnalities you can work with.

Formulate a question that revolves around your problematic like such: How would [this person] do it? For example : How would Lady Gaga decorate my house?

Think about different ways of doing things. For example : Lady Gaga would add a lot of glitter on the wall and a dragon statue near a fire fountain in the garden. she's always over the top.

Iterate with different personnalities

Keywords

Personnality

Celebrity

Icon

Famous

Perspective

Ideate

Create

Creativity



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Documentation

The ideation workshop

This tool was experienced in our ideation workshop during the ideation workshop with the Global Trend Watching students

We mixed the tools "think like a famous person" and "think like a brand" to answer the question "how might we create a playful dining experience for young adults?"

Icons

For this activity, we chose: Dior, Oreo, Gordon Ramsey, Diney, Lady Gaga

Activity

In this activity, each person had to pick an icon and had 5mns to ideate silently about how the icon would approach the problem, then we clustered the ideas and try to add on to them

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Best practices

When using this tool, make sure to satisfy the checkboxes below. You can find more details about each box in the bottom.

The setting

Before to start working on the cultural probes, prepare the right setting. You are about to go through an exercice that will stimulate your brain in different ways! Are you ready for this? You need a space that is stimulating for your creativity and your focus. Ideally, a space that lets you move freely and provides the right tools for each step. Be sure to be in a calm and relaxed mindset. Put the scope of research and the topic of research in front of you.

The objective

When ideating the probes, you need to ask, for each probe: what is the objective from this probe? For example the objective could be: getting to know the environment where the respondent does a specific activity, or getting to know at what time of the day the respondant is most likely to feel a certain way, or the most relevant object when it comes to a specific topic. Each probe should have an objective, an information we're trying to get a grip on, or a path to explore.

Define the scope

For each probe, you are free to define the scope, depending on your project and your research. It can be specific, or it can be broad, or both. At the early stage of the research, usually we are exploring around a topic and we ask broader questions. Keep in mind that the more specific the question, the easier it will be to analyse the data and detect relevant patterns within the respondees.

The user journey

When you prepare the cultural probes, think about the steps that the respondant will take through time. What to do, when to do it, and how? The ergonomy is a crucial part in this experience that will engage the respondant in his daily life. In order to keep the commitment, you have to guide your user through easy steps, that are realisticly feasible, and of course, don't forget to provide the right tools for them to participate (example : pencils to write, cameras to take pictures, qr codes to upload files, etc...)'

The organisation

When crafting this set, you will go about different steps that require different resources. The ideation needs ideation tools

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Template