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Documentation

We used this matrix in our project Forreal with our corporate partner Ravensburger. We used it to make a market study regarding the competitors of our designed game. For the axis we choose the personnality of each game. A gamme could be deep or playful

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Best practices

When using this tool, make sure to satisfy the checkboxes below. You can find more details about each box in the bottom.

The Objective

Before to making your matrix, define your objective. What would you want to achieve? More visibility? Classification? Identifying opportunities?

The Research

When you put variables in your matrix, make sure to have a thourough research