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Business Model Canvas

What?

The Business Model Canvas (BMC) is a strategic management tool and a visual framework that helps entrepreneurs, business owners, and managers to describe, design, and analyze a company's business model. This tool helps to align their activities by visually illustrating potential trade-offs and interconnections between these elements.

When?

The Business Model Canvas (BMC) is typically done during the initial stages of a business idea or startup. It is a strategic management tool used to visualize and outline the key components of a business model.

How?



Clearly define your business idea or concept. Understand what problem your product or service aims to solve and who your target customers are.

Familiarize yourself with the nine building blocks of the Business Model Canvas: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.

Download BMC template (on the left), Divide the canvas into nine sections, one for each building block.

Identify and list the different customer segments you intend to serve. Understand their needs and preferences.

Define your unique value propositions for each customer segment. Describe the benefits and value your product or service offers to the customers.

Determine the channels through which you will reach your customers and deliver your value proposition. These channels can be direct sales, online platforms, distributors, etc.

Decide on the type of relationships you will establish with your customers. This could be personal assistance, self-service, automated support, etc.

Identify the various sources of revenue for your business. Consider pricing strategies, sales models, and revenue sources.

List the key resources and assets required to deliver your value proposition and run your business. These resources could be physical, intellectual, human, or financial..

Outline the critical activities your business must perform to operate successfully and create value. These activities may include production, marketing, distribution, etc.

Identify any key external partners or suppliers with whom you need to collaborate to enhance your business model.

Analyze and list the costs associated with running your business. Understand the fixed and variable costs involved in delivering your value proposition.

As you fill in the different sections of the BMC, iterate and refine your ideas. Discuss with your team to ensure that the canvas reflects a clear and comprehensive business model.

Keywords

Probe

Input

Personnal

Immersion

User

Research

Private

Daily



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Documentation

This tool was experienced in our project 'Blue Button' while on the research phase. Our topic revolving around togetherness, we took advantage of the holiday season and people gathering with their loved ones, to send them a jolly christmas-themed package containing our cultural probes.

We slipped a little board game in each box as a christmas gift and as a 'thank you' gesture, for taking part of this experience.

We prepared 4 probes tackling different facets of our topic:

1. a week in the day of ...

In this probe, we wanted to see what emotions people feel through different times of their day. So we prepared a little journal, a set of stickers, and a space to draw and mention the highlight of their day. We also joined a QR code for them to upload any additional picture

2. Letter to Santa

Here, we ask the respondants what they would wish to prolungate the festiveness of the holidays, something that will take them out of their boredom.

3. The perfect plan

In this one, we wanted to know what are the preferred activities with each kind of social group: friends, family, colleagues, and love partners. We prepared a set of stickers to stick for the activities and asked people to draw if there was something else.

4. The nice & naughty list

Here, we wanted to see what people consider a good surprise, and a bad surprise. We asked them to document the surprise they would do to someone from their surroundings.

With this tool, we found a lot of insightful information about our user group.

Since it was a qualitative searching method, it was a little bit hard to extract the relevant data and organize it in a consistent way that would make sense, even though we found some common patterns.

With this tool, we found a lot of insightful information about our user group.

Since it was a qualitative searching method, it was a little bit hard to extract the relevant data and organize it in a consistent way that would make sense, even though we found some common patterns.

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Best practices

When using this tool, make sure to satisfy the checkboxes below. You can find more details about each box in the bottom.

The setting

Before to start working on the cultural probes, prepare the right setting. You are about to go through an exercice that will stimulate your brain in different ways! Are you ready for this? You need a space that is stimulating for your creativity and your focus. Ideally, a space that lets you move freely and provides the right tools for each step. Be sure to be in a calm and relaxed mindset. Put the scope of research and the topic of research in front of you.

The objective

When ideating the probes, you need to ask, for each probe: what is the objective from this probe? For example the objective could be: getting to know the environment where the respondent does a specific activity, or getting to know at what time of the day the respondant is most likely to feel a certain way, or the most relevant object when it comes to a specific topic. Each probe should have an objective, an information we're trying to get a grip on, or a path to explore.

Define the scope

For each probe, you are free to define the scope, depending on your project and your research. It can be specific, or it can be broad, or both. At the early stage of the research, usually we are exploring around a topic and we ask broader questions. Keep in mind that the more specific the question, the easier it will be to analyse the data and detect relevant patterns within the respondees.

The user journey

When you prepare the cultural probes, think about the steps that the respondant will take through time. What to do, when to do it, and how? The ergonomy is a crucial part in this experience that will engage the respondant in his daily life. In order to keep the commitment, you have to guide your user through easy steps, that are realisticly feasible, and of course, don't forget to provide the right tools for them to participate (example : pencils to write, cameras to take pictures, qr codes to upload files, etc...)'

The organisation

When crafting this set, you will go about different steps that require different resources. The ideation needs ideation tools