Strategic Design is the application of design principles, for designing meaningful and innovative solutions in the face of complex systemic challenges.

From caterpillar to butterfly!

Caterpillars are insects that eat, and eat, and eat. They grow bigger & shed their skin 5 times. They take shelter in a cocoon of silk called chrysalis. When you see those from the outside, it seems like nothing is happening. But on the inside, life is happening. Growth is happening. Metamorphosis. Once they are ready, the caterpillars spectacularly change & grow into the most magnificent butterflies!

The Chrysalis

This website is an incubator for strategic designers. It displays a non-exhaustive set of tools for strategic designers & creatives. When you enter to the chrysalis, you're a caterpillar aiming to spread your beautiful wings. You will be nurtured knowledge and tools to help you grow and cultivate skills that give you the power to make a meaningful change in the world.

Butterfly effect

It is said that when a butterfly flaps it wings, it can induce a tornado! It's called the Ripple Effect or Butterfly Effect. A simple change can have the most spectacular impact, and alterate the course of actions! When building the future(s), bear that in mind.